Цели:
Учебный аспект: формирование лексических навыков чтения и говорения.
Сопутствующие задачи:
1. развитие умения читать с целью1 извлечения детальной информации.
2. развитие умения воспринимать на слух с пониманием основного содержания.
Развивающий аспект: развитие способности анализировать, формулировать выводы и предлагать правильные решения по проблеме.
Воспитательный аспект: прививать интерес к профессиям, связанными с бизнесом и экономикой.
Оснащение: аудиокассета, компьютер, презентация.
Ход урока.
1. Организационный момент.
Теасher: Hello, dear friends. Glad to see you again. I guess you are fine and ready to start our work. Today we’re having an unusual lesson of Business English. We are going to work with the assistance of computers. (Слайд 1)
2. Сообщение темы урока.
Teacher: So, let’s come closer to the problem of our lesson. As you know, there are a lot of companies nowadays and the number is constantly increasing. Some of them are at the top, but others are not satisfied with the results they achieve because business is so competitive, and then they need a help to survive.
So, the topic of our lesson is Troubleshooting. (Слайд 2)
3. Повторение ключевых слов.
First of all let’s refresh the key-vocabulary of the unit.
Management consultant, goals, strategy, SWOT analysis, troubleshooting
(Слайд 3)
(Учащиеся проговаривают слова хором и по одному.)
Now I’d like you to give a name to my definitions to be sure you know the meaning of every word.
1. Strengths, weaknesses, opportunities and threats. A system for examining the way a company is run to see what the good and bad points are. (SWOT analysis)
2. Something that you want to achieve in the future or simply aim. (goals)
3. A plan or series of plans for achieving the aim. (strategy)
4. An outsider – a person who doesn’t work in the company and looks at the problems more realistically. (a management consultant)
5. Dealing with problems or solving problems. (troubleshooting)
Teacher: And now, complete the sentences with a proper key-vocabulary.
(Слайд 4)
(Уч-ся вставляют подходящие по смыслу слова.)
Sometimes companies realize that they are not achieving their GOALS or objectives effectively, that they are not getting the results they need. In this case they have to re-plan their STRATEGY. It can be useful to get an outsider, e.g. a MANAGEMENT CONSULTANT to analyze the company’s performance and recommend changes to make it more efficient. A SWOT ANALYSIS can be useful. TROUBLESHOOTING , or solving problems, is a necessary part of running a company.
4. Чтение с извлечением детальной информации. (Слайд 5)
Teacher: Now you’ll read the text which contains the information about the
Fashion Model Agency IMG. It solves a problem through successful troubleshooting strategies.
Read it carefully.
5. Составление анализа работы компании. (Слайд 6)
Teacher: Work in pairs and use the points to complete a SWOT analysis for IMG.
|
Possible answers: Strengths: a, d |
weaknesses: c,f threats: b, h |
Compare your SWOT analysis with a partner and see if there are any differences.
(Other variants are possible if students can justify successfully.)
5. Нахождение решений выхода из трудной ситуации. (Слайд 7)
Teacher: So we’ve done SWOT analysis and it’s time to find solutions for the problems the model agency has faced.
Match the situations and the recommendations or solutions:
1e, 2c, 3d,4b, 5a.
And finally, let’s sum up what should be done to make the company profitable.
Possible answers:
- In order not to loose the company’s reputation, it’s useful to appoint a new M.D with a new strategy.
- The models who are not making money shouldn’t be represented any more. Instead new models ought to be attracted.
- They should think of ways of reducing the costs of running the agency.
- Because of the weak financial position, new ways to improve the situation should be found quickly not to make the shareholders unhappy.
- As the model agency business is very competitive, they should try and offer something special and focus on excellent customer care.
6. Аудирование с пониманием основного содержания (приложение).
Teacher: Now you are going to listen to the interview with a manager about troubleshooting on large projects. Before you listen look through the interviewer’s questions. Now listen and try to understand the answers.
(Слайд 8)
Listen to the interview once more and complete the manager’s answers.
(Уч-ся слушают и заполняют пробелы, затем проверяем.) (Слайд 9)
1. ….of time and money.
2. ….cost….waste…
3. ….plan effectively.
4. ….understands his or her role.
5. ….ask the right questions…..
6. …communicates….
7. …a democratic …..
8. …realistic…..the cost and the size….
9. ….create problems.
7. Заключительная часть урока.
Teacher: Very soon you’ll graduate from school and who knows, may be you’ll run you own company in some years
Here is some advice on how to deal effectively with problems, read and choose the ones that suit you best and you’ll follow in your business. (Слайд 10)
(Уч-ся выбирают подходящие советы и говорят, почему выбрали именно эти.)
Конец урока. Our lesson has come to an end thanks for your work next time we’ll continue talking about the problem.
Используемaя литература:
- Sue Robbins “ First Insights into Business”.
- Longman Business English Dictionary.