Цели:
Образовательные
- Учить представлять товар на иностранном языке.
- Учить вести беседу по теме “Продажа бытовой техники”, используя знакомую лексику.
Развивающие
- Развивать навыки работы со словарем и перевода инструкций к бытовой технике.
- Развивать коммуникативные навыки и навыки аудирования.
Воспитательные
- Воспитывать интерес к будущей профессии и изучению иностранного языка.
- Воспитывать культуру общения и обслуживания.
- Воспитывать эстетический вкус.
- Формировать личностные качества: самостоятельность, трудолюбие, творчество.
Тип урока: систематизация и коррекция знаний.
Метод проведения: практическое занятие с элементами ролевой игры и исследовательской работы
Межпредметные связи: теоретические основы товароведения, товароведение непродовольственных товаров, организация коммерческой деятельности, психология и этика деловых отношений, информационные технологии в профессиональной деятельности.
Обеспечение урока:
- Бытовая техника фирмы “Scarlett” (чайник, утюг, часы, фен, машинка для стрижки волос, машинка для удаления катышков, тостер, миксер, нагреватель).
- Видеосюжет об ассортименте бытовой техники в магазинах города и блиц-опрос студентов и преподавателей техникума.
- Уголок “В отделе бытовой техники”.
- Выставка переводов инструкций.
- Стенд “Бытовая техника фирмы “Scarlett”.
- Жетоны “Scarlett”.
- Указатели (1–3).
- Таблички с вариантами ответов.
- Телевизор и видеомагнитофон.
- Карточки для мониторинга.
- бланки гарантийных талонов.
- Медальки с номинациями.
- Оценочная таблица.
- Флажки фирмы “Scarlett” на каждый стол.
Ход урока
1. Оргмомент.
2. Мотивация и целеполагание.
Преподаватель английского языка представляет тему, цели и ход урока, знакомит с оценочной таблицей и номинациями “Лучший продавец”, “Лучший эксперт”, “Лучший рекламодатель” и представляет победителя номинации “Лучший переводчик”.
3. Просмотр видеосюжета об ассортименте продукции фирмы “Scarlett” в магазинах города и блиц-опрос студентов и преподавателей техникума.
- Просмотр видеосюжета
- Выступление заведующей магазином, которая рассказывает о наличии электротоваров фирмы и их качестве.
4. Представление фирмы “Scarlett”.
Преподаватель предлагает прослушать сообщение о фирме “Scarlett” и ассортименте ее товаров.
Listen to the message about the company “Scarlett” and then answer the questions.
Student 1:
English company Scarlett is the leading manufacturer at European market of household appliances. The producer is “Arima Holding Corporation”.
The company uses new technologies aimed at improvement of consumer and functional characteristics of output goods. The professionals deal regular with market researches and offer the buyers those goods that will meet his requirements to the maximum. The producer uses ecologically safe materials, energy-saving technology, and also modern design. It helps production Scarlett to get the deserved respect among consumers.
Scarlett presents kitchen appliances. They are kitchen processors, mixers, toasters, coffee makers, juicers, and microwave ovens. The Company Scarlett produces kettles, irons, and vacuum cleaners. Hairdryers, hair cutting sets are also products of this company. The customers know household appliances: fan heaters, stand fans. Do you know that SCARLETT presents clocks, health and hygiene, TV sets, lighting, washing machines and many other things.
All Scarlett models is certified according to Russian and European quality standards.
Buying Scarlett models you can be sure that they will be the irreplaceable and reliable assistants for many years.
Затем преподаватель задает вопросы студентам и показывает таблички с вариантами ответов, студенты выбирают. За каждый правильный ответ они поучают жетон. За 5 правильных ответов они получают оценку “5”, за 4 – “4”, за 3 – “3”.
| 1.“Scarlett” is … company. | 1.a German 2.an English 3. a Japanese |
| 2. It produces… | 1. food 2. cars 3. household appliances |
| 3.The producer of household appliances is | 1. “Arima holding Corp” 2.“England Corp” 3.“Mass Holding Corp” |
| 4. The company uses … | 1. dangerous materials 2. modern technologies 3. old design |
| 5. All “Scarlett” models | 1. are certified 2. has bad characteristics 3. is known only in the UK |
(Подведение итогов контроля понимания текста на слух и оценки выставляются в оценочную таблицу.)
5. Реклама бытовой техники и демонстрация бытовых приборов фирмы “Scarlett”.
Преподаватель английского языка предлагает представить бытовые товары и продемонстрировать их.
Преподаватель товароведения представляет группу экспертов, которые должны заполнить таблицы критериев оценок и дать оценку работы рекламодателей, обращая внимание на лаконичность и четкость высказывания, манеру поведения. Эксперты выступают после презентации бытовой техники.
Первая пара студентов представляют фен.
Scarlett household appliances will help you to look always well and alter your appearance subject to any fashion and mood. We offer you Scarlett hair dryer.
Scarlett hair dryer – it means a modern design, high power and variety of accessories. One can choose best performance for hair air-drying and arranging, which keeps their natural beauty with adjustment of power and flow air temperature. It is easy to fix hairstyle with cool air function.
Scarlett hair dryer is an indispensable fellow for any long voyage. It will hasten drying and styling at home.
The model is equipped with cord swivel protection that prolongs device service life and also with a handy hanging loop allowing saving space during storage.
Вторая пара студентов демонстрирует чайник.
We want to present you a Scarlett kettle.
An electric kettle is the simplest but at the same time the most loved and demanded device of all kitchen appliances. Scarlett kettle helps a modern man to build up comfort at home and save precious time. It has an attractive design and wide color spectrum.
The kettle is equipped with a cordless system.
The concealed heating element and a 360-degree base provide with an extra comfort. The kettle is easy to wash.
The kettle is equipped with a removable filter and a water level indicator.
The model is made of ecologically clean materials: plastic that allow saving perfect taste of water.
Keep warm function saves expensive time and electric power. Scarlett kettle is easy and safe to operate. Modern design of the kettle fits easily any interior. The kettle will become an indispensable assistant for a long time.
Третья пара студентов представляют миксер.
The main requirements demanded from the modern kitchen appliances are its quality, functionality and ergonomic characteristics. Scarlett kitchen equipment is equipped with the up-to-date electronic functions and provides fast cooking exempting users from routine and hard work.
Scarlett hand mixer has several operating modes. The "turbo" mode allows switching on maximal speed with pressing one button only that is especially convenient for beating of light creams.
Advantages of mixer Scarlett:
– Modern ergonomic design.
– Energy saving.
– 5 or 7 speeds.
Optimal contents of set:
- two beaters for eggs and creams,
- two dough hooks for mixing dough,
- Beaters release button.
Multifunctionality:
- blending liquids,
- making cookie dough,
- beating eggs and creams.
Четвертая пара представляет утюг.
Times of cast-iron and coal irons have passed away. Compact ergonomic models have replaced big and heavy ones.
Setting of necessary temperature, all the variety of steam functions and safety functions, a wide range of soleplates are those things that meet a man of 21 century. Scarlett iron is reliable, easy to operate and store.
There is temperature control dial and indicator light control a degree of heating. Scarlett steam irons let you choose necessary steam intensity depending on different cloth type. Vertical steam function can help you to make clothes ironed without taking them off from a coat hanger.
Modern function of self-cleaning provides effective cleaning of the tank from dust and scale accumulated during operation.
Anti-drip function prevents from water leakage.
Scarlett steam irons have everything to provide comfortable ironing: an ergonomic design of the handle and body, a convenient placement of knobs and regulators, a cord swivel protection, a cord storage compartment, a water beaker. Al these things will help you to enjoy your everyday routine work!
Выступление экспертной группы.
6. Ролевая игра “Продажа бытовой техники”.
Во время ролевой игры преподаватель английского языка оценивает навыки диалогической речи.
Преподаватель товароведения предлагает экспертам оценить правильность действия “продавцов”, культуру общения.
Dialogue 1. “Selling of mixer”.
– Good morning!
– Good morning! What can I do for you?
– I’d like to buy a present for my sister’s birthday. She is 20. Could you help me to choose a present?
– With pleasure. There is a wide choice of household appliances in our department. Look over there.
– I think something from kitchen appliances. It is a good present for birthday, isn’t it?
– Yes, certainly. You can buy a kitchen processor or toaster. We have juicer and microwave oven. But I advice you to buy a Scarlett mixer. We have both a stationary mixer and a hand one. They have several operating modes.
– Show me a hand mixer, please.
– With pleasure. Here you are.
– Could you detail about mixer?
– Of course. This mixer has modern design and energy saving. There are 7 speeds. You can use beaters for eggs and creams and dough hooks for mixing dough. Scarlett mixer is multifunctional. You can blend liquids and make cookie dough.
– I see. Is there a manual instruction?
– Certainly. In Russian and English languages.
– All right. I’ll take it. How much is it?
– 340 roubles. Please pay at the cashdesk. I’ll issue a warranty coupon. The warranty time is 12 months.
– Thank you very much.
– Thank you for your shopping.
Dialogue 2. “Selling of kettle”.
– Good morning!
– Good morning! Can I help you?
– Yes, I’d like to buy a kettle. Have you got cordless jug kettles?
– Of course. We have a wide choice of kettle. There are Braun, Phillips, Tefal and Scarlett kettles. Shall I show you one of them?
– Can I see Scarlett kettle.
– Certainly. It is good choice. The model has an attractive design. The household appliances of the company “Scarlett” got the respect among consumers. They are not expensive but reliable.
– I see. How much is it?
– 650 roubles.
– That price suits me. I’ll take this kettle.
– All right. Don’t forget to read carefully instruction manual before connecting your kettle. It is in Russian and English language.
– What is the warranty period?
– 12 months. I’ll issue a warranty coupon. Please pay at the cashdesk.
– Thank you.
– Thank you for your shopping.
Dialogue 3. “Selling of hair dryer”.
– Good morning!
– Good morning! What can I do for you?
– I’d like to buy a hair dryer for my girl-friend. But I don’t know what kind of hair dryer to choose.
– No problem. There are small hair dryers with fold handle and a large powerful. What do you prefer?
– Not very large but enough powerful.
– Then I advice you to buy Scarlett hair dryer.
– Could you show it me.
– Certainly. One can choose best performance for hair air-dryer and arranging. Everyone is able to fashion any hair style to his like.
– Well, how does it operate?
– –You must read instruction manual carefully before using and keep important safeguards. First fully unwind the cord, then attach the concentrator and insert the plug into the power supply.
– I see. May I choose level of airflow?
– Of course. You can choose medium speed for more delicate drying and styling and high speed for quick drying and styling.
– Very well. I’ll take it. How much does it cost?
– 350 roubles. Here is the warranting coupon. Please pay at the cashdesk. Thank you for your shopping.
– Thank you for your help. Good buy.
Dialogue 4. “Selling of iron”.
– Good morning!
– Good morning! May I help you?
– Yes, I’d like to buy an iron.
– We have Scarlett iron.
– Well, I heard about this trademark. Is it English producer?
– You are right. Scarlett is a well-known company, which produces household appliances. May I show you a Scarlett iron?
– OK
– Here you are.
– Oh, it’s very light.
– Yes, besides it has temperature setting pointer. You can choose temperature control for nylon or acetate, for wool, silk or blends, for cotton or linen.
– Are there other functions?
– Of course. They are steam ironing and self-cleaning.
– All right. This model suits me. How much is it?
– 450 roubles.
– Could you give me an warranty coupon/
– Certainly. You can use it during 12 months. Household appliances Scarlet is provided with warranty maintenance in the service centres network all over the country.
– Thank you for help.
– Thank you for your shopping.
Экспертам предлагается высказать свое мнение и дать оценку работы “продавца”.
7. Подведение итогов занятия.
Преподаватели подводят итоги урока, выставляют оценки и предлагают присутствующим на уроке гостям и студентам назвать лучшего студента в номинациях “Лучший продавец”, “Лучший эксперт”, “Лучший рекламодатель”. Счетная комиссия подводит итоги. Номинантам вручаются “медали”.
8. Рефлексия.
Преподаватель просит студентов, участвовавших в презентации бытовой техники, выразить свое отношение и поведение на уроке. Каждый студент получил по 3 карточки (красную, желтую и зеленую). Преподаватель просит выбрать цвет, соответствующий их настроению на уроке. Каждый цвет означает следующее.
Красный цвет – Я удовлетворен уроком, урок был полезен для меня. Я много, с пользой и хорошо работал на уроке. Я получил заслуженную оценку, я понимал всё, о чем говорилось и что делалось на уроке.
Желтый цвет – Урок был интересен, и я принимал в нем активное участие, урок был в определенной степени полезен для меня, я отвечал. Я сумел выполнить все задания, мне было на уроке достаточно комфортно.
Зеленый цвет – Пользы от урока я получил мало, я не очень понимал, о чём идет речь, мне это не очень нужно. К ответу на уроке я был не готов.
9. Информация о домашнем задании.
Преподаватели дают инструктаж по домашнему заданию.